Description

Helps prevent cavities, gingivitis, plaque. Fights tartar buildup. Whitens teeth. ADA Accepted (American Dental Association). As soon as you finish brushing, bacteria start to build up on your teeth and cause - cavities; gingivitis; plaque; and also - tartar; bad breath. Colgate Total Whitening has a combination of triclosan for gingivitis protection and fluoride for cavity protection. It has a breakthrough cleaning ingredient to whiten your teeth by gently removing surface stains. Brush at least twice a day and you’ll know your teeth are cleaner, whiter and your breath will be fresher around the clock. For a naturally beautiful smile and a clean mouth. The ADA Council on Scientific Affairs acceptance of Colgate Total Whitening Toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay, gingivitis and plaque above the gumline, and to whiten teeth by removing surface stains, when used as directed. (Council on Scientific Affairs-American Dental Association). Made in U.S.A.

Directions

Supervise children as necessary until capable of using without supervision. Adults and Children 6 Years of Age and Older: Brush teeth thoroughly, preferably after each meal or at least twice a day or as directed by a dentist or a physician. Children Under 12 Years: Instruct in good brushing and rinsing habits (to minimize swallowing). Children Under 6 Years: Do not use unless directed by a dentist or a physician. Antiplaque and antigingivitis use not proven in children.

Ingredients

Active Ingredients: Sodium Fluoride (0.24%) (0.14% W/V Fluoride Ion), Triclosan (0.30%). Inactive Ingredients: Water, Hydrated Silica, Glycerin, Sorbitol, PVM/MA Copolymer, Sodium Lauryl Sulfate, Cellulose Gum, Flavor, Sodium Hydroxide, Propylene Glycol, Carrageenan, Sodium Saccharin, Mica, Titanium Dioxide, FD&C Blue No. 1.

Warnings

Keep out of the reach of children under 6 years of age. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.

Toothpaste

Manufacturer Info

Reviews

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wiscompton  Brooklyn, NY

While I can't say if this really does whiten teeth, it keeps my mouth feeling fresh and clean for most of the day.
14 days ago

 

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Joanna  Inwood, WV

Love the flip cap!
about 1 month ago

 

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arjpg  Noblesville, IN

This is the only toothpaste my husband wants me to buy for him......and Alice has it. Doesn't get any easier than this.
about 1 month ago

 

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akatand  Lakeland, FL

There once was a time that I was jumping from toothpaste to toothpaste. Then, I found this one and fell in love! Haven't used any other kind
about 1 month ago

 

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PraiseGod339  Hendersonville, NC

I have trusted Colgate all my life. It does what it is supposed to, works just as well as more expensive brands, and tastes good.
4 months ago

 

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SarahGolda  Alexandria, KY

I am a big fan of the colgate 24 hour toothpastes. My dentist says it's good and that basically sold me on it.
4 months ago

 

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Michele  Midlothian, VA

The only toothpaste we use. Recommended by our dentist.
4 months ago

 

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Ross  Oviedo, FL

A+
5 months ago

 

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purchaos  Springfield, MA

Its all we use. Very picky people around here about toothpaste.
5 months ago

 

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Carol  Princeton, WV

I like this brand.
6 months ago

 

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Debbie  West Chester, PA

Product recommended by dentist
8 months ago

 

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Tanya  Portland, OR

I'm not sure how much whitening power it has, but works great with sonic toothbrush and is very effective.
16 days ago

 

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Seij  Chicago, IL

Perhaps a cheaper version of the Crest Pro Health, which is why I've started to use it.
25 days ago

 

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amy  Corinth, TX

great price
2 months ago

 

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greeneyedwoman  Stratford, WI

good price w/ coupon, makes teeth whiter with use
4 months ago

 

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Mary  Calera, AL

Hubby has sensitive teeth and we are using it now. So far no complaints.
5 months ago

 

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chijayhawk  Chicago, IL

i like the taste better than crest.
5 months ago

 

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amy  Belleville, WI

We tried Colgate for some reason, but are sticking with Crest. This wasn't horrible, but we like Crest better.
9 months ago